Freshbag
Visual identity and custom e-commerce
Tech stack
Design: Figma · Adobe Photoshop · InDesign
Development: Next.js · GSAP · TypeScript
Infrastructure: Vercel · Stripe · Packeta · Cloudflare
Freshbag is a Czech breath freshener brand inspired by a traditional Indian recipe. The product is built on a combination of distinctive origin, a unique flavor profile, and the ambition to appeal to the modern Czech market through a strong and contemporary digital presence. The project was created as an effort to transform an unconventional product into a modern brand that can stand out visually, communicate its value clearly, and succeed in online sales.
Our goal was to build a new brand from the ground up that would feel distinctive, contemporary, and easy to understand for the Czech market. The project included the creation of a logo, visual identity, packaging design, and a unique unique custom e-commerce store that naturally brings the brand into the digital space. The result is a strong digital presence, a functional shopping experience both on desktop and mobile, and a solid foundation for the brand’s future growth.
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